Community Health

Patient Experience

Summit 2024


"Transforming Patient Experience in Community Health"

Join us for the only community health-focused patient experience summit. Hear from patient experience experts and connect with your peers to discuss best practices and propel your business, equity, and community goals. Leave with playbooks and actionable resources to build a successful experience program at your health center.

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Save the Date

April 18 - 19, 2024

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Asheville, NC

MAHEC Biltmore Campus

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$50 per attendee. Register here.

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Thursday, April 18th: Pre-Summit and Welcome Event

1:00 - 2:00 PM   Registration/Check-In

2:00 - 4:00 PM   Pre-summit Workshop (for current Feedtrail clients):

Working session with Feedtrail clients and members of the Feedtrail Customer Success and Product teams to discuss benchmarking, XM Insights, and share best practices.

5:00 - 6:30 PM   Cocktail Hour Welcome Event

Burial Beer Co. South Slope Taproom: 40 Collier Avenue, Asheville, NC, 28801


Friday, April 19th: Community Health Patient Experience Summit

8:00 – 9:00 AM  Registration/Check-In and Light Breakfast

9:00 – 9:30 AM  Welcome and Summit Kickoff

William R. Hathaway MD, FACC, Chief Executive Officer, MAHEC

9:30 – 10:30 AM  Keynote: “A Transformative Approach to Equity”

Tamiko Ambrose Murray, MSW and Marisol Jiménez, MSW, Spiral Path Consulting

The Spiral Path Consulting team of Tamiko Ambrose Murray and Marisol Jiménez will share language and frameworks for understanding the structures and systems that are at the root of many of the inequities we see in patients’ health outcomes. This is an opportunity to explore an equity lens and how it can be integrated into how you approach your community relationships and your organizational policies, practices and programmatic work.

10:30 – 10:45 AM  Break

10:45-11:30 AM  Panel: “The ROI of Investing in Patient Experience”

  • Moderator: Paul Jaglowski, Chief Strategy Officer, Feedtrail
  • Karen Cagle, Chief Operating Officer, Little River Medical Center
  • Alice Pollard, MSW, MSPH, Vice President of Operations and Strategy, NCCHCA
  • Toni Land, MBA, BSN, CPXP, Founder and Chief Patient Experience Officer, Landing Exceptional Experiences

Patient experience and community health leaders will explore the tangible returns on investment achieved through prioritizing and enhancing patient experiences. Learn how amplifying the patient voice can not only elevate quality, but also improve the bottom line. Hear how organizations are creating a direct link between patient satisfaction, high-quality care, and positive financial outcomes and unlock the full potential of investing in patient experience.

11:30 AM-12:15 PM  Breakout Sessions

“Building a Culture of Recognition: Retain and Attract Talent”

  • Felicia Hipp, Director of Organizational Effectiveness, Blue Ridge Health
  • Tena Barnes Carraher, Co-Founder and Vice President Marketing and Communications, The DAISY Foundation
  • Facilitator: Mallory Magelli McKeown, Customer Success, Feedtrail

Explore strategies to pave the way for a workplace culture that values and nurtures its most valuable asset– its people. Learn how organizations are sharing positive patient feedback with staff to boost morale, encourage celebration, and motivate excellence. We will also delve into the importance of actively listening to employees to understand the key drivers of both employee satisfaction and dissatisfaction. Unlock the secrets in your experience data to build a workplace where recognition thrives and top talent flourishes.

“Path to Success: Creating a Data-Driven Experience Program”

  • Nikki Garcia, CPXP, Patient Experience Officer, Mountain Area Health Education Center (MAHEC)
  • Facilitator: Nikki Angeli, MHA, BSN, RN, CPHQ, CPXP, Patient Experience Strategist, Feedtrail

Learn how to set and track patient experience goals, building the foundation for a program that thrives on data insights. Explore best practices around utilizing patient data, metrics to track, and how to cascade learnings across the organization. Get tips around gaining leadership buy-in and creating effective dashboards to showcase the impact of experience initiatives.

12:15 – 1:15 PM  Lunch - sponsored by  rxlink logo

1:15 - 2:15 PM  Breakout Sessions

“Story Sharing: Strengthening Connection to Community”

Tamiko Ambrose Murray, MSW and Marisol Jiménez, MSW, Spiral Path Consulting

This interactive session will encourage attendees to share their own experiences and stories working in community health and interacting with patients to improve experiences. Tamiko and Marisol will touch on trauma informed care and help attendees identify common themes to strengthen how attendees connect with their patients and community, and can bolster their own mental health and emotional well-being.

“Involving all Stakeholders in Experience: A 360 Approach to Improvement”

  • Sarah Barry, Patient Advocate, Maury Regional Health
  • Facilitator: Mallory Magelli McKeown, Customer Success, Feedtrail

Join us to build a 360-degree approach to patient experience enhancement. Dive into evidence-based co-design concepts and discover strategies for involving all stakeholders, including families and staff, in the improvement process. Learn how to go beyond traditional surveys for engagement and build a successful Patient and Family Advisory Council (PFAC) including recruitment strategies, best practices for council operations, maintaining member engagement, and KPIs. Plus explore activities designed to understand emotions at various touchpoints, creating a holistic understanding of the patient experience.

2:15-2:30 PM  Break

2:30-3:30 PM   Patient Engagement Innovation and Summit Closing

  • Deb Woods, Chief Operating Officer, Feedtrail
  • Paul Jaglowski, Chief Strategy Officer, Feedtrail

We’ll cover upcoming experience management innovations, the integration of AI-driven insights, and ways to get involved. Continuing the conversation, we’ll walk through takeaways from the day and resources we’ll share post-Summit.

What to Expect

  • Sessions and discussions around the patient voice, DEI, patient access, employee recognition, leveraging experience data, gaining leadership buy-in, and more
  • Actionable tools and playbooks to build a successful patient experience program at your community health center
  • Networking opportunities with your peers
  • State-of-the-art educational facility located in the heart of beautiful Asheville, NC
  • More details on the registration site
summit what to expect



summit who should attend flip

Who Should Attend

  • Patient Experience professionals at community health centers
  • Leadership at community health centers including CQOs, COOs, CEOs



Thank you to the Summit sponsors:

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